While digital transformation is still a challenge for many companies when introducting digital technologies in existing processes and business models, digital ubiquity stands for the next step in digitalization. It characterizes the omnipresence of a large range of digital technologies, connectivity, and data as well as entirely digital organizations. This includes for example upcoming technologies such as distributed ledgers, artificial intelligence or augmented reality and according interfaces and data sources as well as decentralized apps and autonomous organizations. The challenge thus becomes to optimally deal with these opportunities and deploy them efficiently in business scenarios. This keynote will investigate the role of enterprise modeling under this paradigm and how it can contribute to a well-structured, systematic understanding of complex digital phenomena for supporting business and technological decisions.
Hans-Georg Fill is a full professor at the University of Fribourg, Switzerland and head of the Digitalization and Information Systems Group. Prior to his engagement at the University of Fribourg he held positions at the University of Bamberg, Germany and the University of Vienna, Austria. In addition, he was a visiting scholar at Stanford University, USA, the Ecole Nationale Supérieure des Mines at Saint-Etienne, France and the Karlsruhe Institute of Technology (KIT), Germany. He holds a PhD and a habilitation in business informatics from the University of Vienna. Professor Fill has served on more than 120 program committees of international conferences and workshops including the International Conference on Conceptual Modeling, the IEEE International Conference on Business Informatics, the International Conference on Business Process Management, and the European Conference on Information Systems. He is co-editor of the Enterprise Modelling and Information Systems Architectures - International Journal of Conceptual Modelling (EMISAJ) and member of the editorial boards of Business and Information Systems Engineering (BISE) and the International Journal of Information System Modeling and Design (IJISMD). He is a member and deputy chair of the special interest group on modeling enterprise information systems (SIG MoBIS) of the German Informatics Society (GI). Most recently he has co-authored an introductory textbook on blockchains and co-edited a book on blockchain applications with Springer. His research interests encompass digitalization, metamodeling, blockchains and virtual and augmented reality.